“RosUpack – a great opportunity to find useful contacts” - BillerudKorsnäs

First-time exhibitor case study: BillerudKorsnäs

Swedish pulp and paper manufacturer BillerudKorsnäs are challenging the status quo in the packaging game and developing paper-based solutions for sustainable packaging.

The company exhibited at RosUpack’s Raw and Expendable Materials for the first time in 2019. We spoke to the company to learn more about their experience and company goals.

Why did you choose to exhibit at RosUpack?

This is our first time at RosUpack and it’s a great chance to enter not only the Russian market but also the markets of CIS countries.

What impressions do you have of the show so far?

We’re pleased that there are some interesting conferences to attend and it’s been a great opportunity to find useful contacts.

RosUpack has helped us gain an insight into the Russian market as well as an opportunity to expand into neighbouring countries.

What are your reasons for expanding into Russia?

We know that the Russian market is growing and it’s a large one which enables us to catch the growth. By contrast, the European market is growing slowly. So it’s the growth of the market that appeals to us as well as the fact that many clients in Russia are aware of our company.

What is your competitive advantage on the Russian market?

Many clients are already aware of our company, and many of our staff speak Russian. This is a big issue in Russia and one of our key challenges – the language.

What advice would you give to other companies looking to enter the Russian market?

You must have a Russian representative who knows of the regulations and who speaks Russian.

How is the industry developing for your product?

The packaging industry is moving towards sustainability, environmentally-friendly production and recyclability, which we can see by the move to more eco-friendly paper instead of plastic.

Join the packaging industry at RosUpack 2020

Want to promote your products and equipment and meet the right people to grow your business on the Russian and CIS markets?

Exhibiting at RosUpack is your chance.

Meet over 23,000 industry professionals all looking for new packaging products, materials, and equipment, and interested in meeting their manufacturers and suppliers face-to-face.

Enquire today to find out more about your participation options.