Russian packaging market: trends and development forecasts


Exploring new frontiers for international companies

A webinar for international exhibitors took place on February 16. Our experts discussed new trends at Russian packaging market. 

Speakers:
  • Mila Novichenkova, Marketing Director, Ipsos in Russia
  • Sergey Ditev, Event Director, RosUpack and Printech exhibitions
  • Angelina Anokhina, Team Leader CFO services, Schneider Group
  • Thomas Mundry, Partner, Schneider Group  

Вебинар RosUpack для иностранных участниковMila Novichenkova talked about global and local Russian trends of packaging development in post covid reality. How consumer behavior changes? How to update package to keep its attractiveness for a consumer in a digital world? How basic consumer trends affects packaging? The pandemic temporary made ecology to be not the first priority and it takes time to accept new behavior. Today we use both online and offline going shopping.

Сергей Дитёв на вебинаре RosUpackSergey Ditev spoke about the role of business exhibitions and effective promotion opportunities for international companies in Russia. RosUpack is the largest packaging exhibition in Russia, where every visitor is a potential customer. That’s why it is #1 promotion opportunity for packaging companies.
 

Ангелина Анохина на вебинаре RosUpackAngelina Anokhina and Thomas Mundry gave an overview of the Russian packaging industry and explained why Russia was an attractive market for packaging companies. Angelina Anokhina told how to enter the market remotely and gave details about support measures, special economic zones, funding opportunities in Russia. Thomas Mundry spoke on Russian packaging market and investment opportunities; packaging value chain in Russia and different ways of investment.
 
Our experts advise to keep calm and do business in Russia.
 

RosUpack exhibition will take place at June 15—18, Crocus Expo IEC.
See you at RosUpack!

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